Brand Essence


Fallen Cargo is about questioning social constructs that erase the culture. It is about critiquing the standard and giving value to the invisible and mundane through clothing. We are not solely creating shirts for aesthetics, but as a means of communication. Kill the vultures. Preserve the culture.

Fallen Cargo was founded on the design practices of Ally Thatcher, a visual designer and illustrator based in southeastern Massachusetts. The brand name plays off the phrase, “It fell off a truck.”, a euphemism for purchasing exclusive stolen goods. If someone asks where you got an exclusive hook-up on the latest trend, you say, “It fell of a truck” so no one can bite-off your style.